We are distinguished by our culture of pride: Pride in serving others, in our people, what we have built in our more than 40 years of history that began in Laval, and what we are determined to accomplish in the future.


The DNA of our people, defined by the acronym PRIDE, are the values that unite us through the great family of Couche-Tard. No matter where you are in the world... you will meet proud people who are rallying behind these founding principles of our culture!


PEOPLE make us stand out from our competitors. We take an interest in our customers and connect with them to create long-lasting relationships – every chance we get.

RESULTS matter. Our stores and stations are our livelihood. The customer experience we deliver is what generates value for our stakeholders.

IMPROVEMENT drives us. We continuously seek to improve our processes and performance, working in teams to learn from each other and from the best.

DEVELOPMENT is always looking ahead. We are hungry for growth, developing our business customer by customer, store by store and nation by nation.

ENTREPRENEURSHIP means that we challenge ourselves every day to think like customers and act like owners.